Business Plan
The cafe is a part of something bigger, but it must operate as other coffee shops do. This means that I have references all around me and not only my personal experience to draw from. I plan to implement practical, precedented business practices and to make sure that success is something that benefits the community and raises the reputation of Milepost 5. My plan can be seen as a 3-part organism: operations, publicity, and community.
The operations part of my plan is arguably the most important, but luckily, it is fairly simple. In order to provide a consistently positive experience to our customers, we need daily operations to be well executed. This means that we need volunteers to be happy, proud, and satisfied to be working here. I plan to reward our volunteers at every oportunity, and feel confident that a high standard will be maintained by myself and my team of generous volunteers. We will provide a quality product with consistency and professionalism - and most importantly, in an atmosphere that everyone will enjoy.
With a great atmosphere and quality products, we come to the publicity aspect of my plan. Not only are we located in a populated neighborhood off of a main street, but we have over 100 people in this building alone. Our patrons are all around us, and there are simple ways to attract them to us. A strong online presence is a must, and perfectly contrasted by the potential in our neighborhood. Reaching out both though social media and directly to our neighbors will bring people, and the strength of the business and allure of Milepost 5 will keep them coming back.
The final part to my plan focuses on creating and maintaining a symbiotic relationship with Milepost 5 community. Like I said before, the success of the cafe will be inextricably tied to the success of our community and everything here is meant to benefit our home. This space is a natural epicenter for the diversity of talents in these buildings to meet. Having our community express the richness of the arts benfits ourselves and creates a draw from outside. The better we operate as an Artist Community, the more we draw interest from the masses outside our doors.
Like I said before, this cafe is part of something bigger. I want to make sure that this part operates sufficiently to match the efforts of leadership in the other branches of Milepost 5. The potential is great, and I am proud to utilize my skills and efforts as part of this new era of leadership.
Thank you for your consideration.
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